Bedrock Automation, based in San Jose, California, has developed the world’s most powerful and cyber secure automation platform. This Silicon Valley company has assembled the latest technologies and talents from the automation, cyber security and semiconductor industries to build unprecedented automation solutions for industrial control and power based on three prime directives: simplicity, scalability and security. The result is an award-winning automation platform called Open Secure Automation (OSA®), with a revolutionary architecture and deeply embedded ICS cyber security that delivers the highest levels of system performance, cyber security and reliability at the lowest lifecycle cost.
Simple: One controller for every conceivable application and size of control task. Ladder, Batch, Continuous, or Multivariable control from one device supporting as little as ten, or as many as thousands of I/O per controller. The first truly open platform that runs Bedrock’s advanced Cloud Control Architecture, proprietary OEM, or IEC61131 control languages. A controller with military and aerospace levels of physical and software crypto technologies that are layered, and transparent to the user. One device for the ages – security just happens.
Scalable: An unprecedented automation architecture with unlimited scalability from tens to tens of thousands of I/O using less than a dozen system part numbers. Our controller and power supply module each occupy single or dual positions on the patented Bedrock magnetic backplane (BMI). This revolutionary pin-less 4Gbit backplane supports Secure Controllers, Secure Power Modules and Secure I/O Modules with scalable single/dual/triple I/O redundancy. Regardless of application or size, the Secure Controller scales to the control task.
Secure: All traditional industrial control systems are vulnerable to multiple forms of cyber-attack, IP, and counterfeiting theft. Black Fabric® Cybershield is Bedrock’s embedded deep trust cyber defense using patented processor, memory, communications, interconnections, backplane, and packaging technologies to integrate cyber security into every module at birth. Embedded deep trust also means Black Fabric® Cybershield comes at no additional cost or compromise to performance. Black Fabric® Cybershield works transparently and instantly upon startup to manage transistor-encased authentication keys that protect the hardware, firmware, software, and application transactions of the Secure Controller throughout its entire lifecycle. The controller is born with Black Fabric® Cybershield, fortified for users against the threats of today and tomorrow.
Founder, CEO, CTO
Albert Rooyakkers has 35 years of process control and electronics industry experience. Before founding Bedrock Automation, he directed business and application development teams for Maxim Integrated Products, including serving as Japan country manager. Prior to that, he served in product and business development capacities for Invensys, including directing new product development for systems and sensors and managing the Saudi Aramco account. Accomplishments include developing a parallel processor architecture from whiteboard to silicon, advanced hybrid propulsion systems and currently, designing and commercializing the Bedrock cyber secure industrial control system. Albert holds more than 100 patents and patents pending in electronics, human interface, mechanical design, system design and cyber security.
Robert has 25 years of industry experience and is a founder of Bedrock Automation where he heads the company's marketing and business development activities.
Prior to Bedrock Automation, Robert was employed with Maxim Integrated as Executive Director of Corporate Business Development, a group he started with Albert Rooyakkers in 2007 and was responsible for leading the company's M&A and strategic investment activities. Prior to his Business Development role, he was in various North American sales management positions for Maxim Integrated. He started with Maxim Integrated in 1995 as an Account Manager in Southern California.
Earlier in his career, he was Director of Development at Wisteria Productions, a client of the William Morris Agency where he began his career as an agent trainee in New York.
Robert earned a Bachelor of Arts degree in Political Science from UCLA and Executive Education from The Wharton School and Harvard Business School.
David brings 20 years of experience as a finance and accounting professional. He has responsibility for the Company's finance, accounting, and back office operations. Prior to joining Bedrock Automation, David held management roles at Maxim Integrated Products, Symantec Corporation, and Guidant Corporation. David began his career at KPMG LLP where he earned his CPA.
David graduated Phi Beta Kappa from the University of California, Los Angeles with a Bachelor's degree in Business/Economics, and earned a master's degree in business administration from Columbia Business School.
Vice President, Operations
Dan is responsible for Operations at Bedrock Automation. His mission is to employ robust processes and manage supply chain to deliver the highest quality products, on time, and at the lowest cost.
Dan has worked for over 30 years in electronic manufacturing with an emphasis on New Product Introduction (NPI) and high-reliability markets. Prior to Bedrock, Dan was Vice President of Technology for Virtex Enterprises. His experience includes Operations Management, Supply Chain Management, Product Design and General Business Management in both public and private companies.
As the owner of New Age EMS, Dan was involved with the early development of Bedrock’s products and has been a technical contributor since the beginning of the company.
Executive Director, Sales
Bill is a successful and results-driven senior sales executive and leader with extensive experience in international and domestic sales channels including direct, agent, rep, and distributor-based models in North America, Latin America, Europe, and Asia. Experienced in the development and management of highly successful, regionally-based sales, marketing, and service teams with subsequent high growth rates and proven market share dominance in key and emerging countries.
Bill is a graduate of Massachusetts Institute of Technology, Sloan School of Management – Executive Program in Business Management, and University of Massachusetts/Amherst – Bachelor of Science.
Director, Channel Sales
Prior to joining Bedrock Automation, Paul was the founder and President of MSI Tec. MSI is a high-tech distributor based in Colorado with additional offices in California and Arizona.
Prior to MSI, Paul worked for PMI Motors fulfilling various roles in manufacturing, material control, regional sales, and product management.
Paul earned a Bachelor of Science in Business from C. W. Post College.
President / CEO of Inductive Automation LLC
Steve co-founded Calmetrics Company in 1988 as a control system integration company. His misadventures with industrial software in the ensuing years led to his founding of Inductive Automation to reinvent the industrial software business and solve pain points well known to the industry. The company was founded in 2003 and Steve is now its President and CEO.
Today Inductive Automation is the fastest growing SCADA/ MES company on the planet serving a sizable percentage of Fortune 500 companies in over 85 countries and in virtually every industry. Over 1300 controls integration companies have now signed up with its integrator program.
VP/GM of Green Hills INTEGRITY Security Services
David Sequino is the VP/GM of Green Hills INTEGRITY Security Services. With more than two decades of experience in the embedded & security software industry, David is working to deliver the next generation of security for devices, software, networks, and content to the embedded industry.
David served as VP of Sales, Marketing and Product Management of Certicom for 5 years. He and his team built Certicom into a leading security provider by tripling the size of the company before it was sold to Research In Motion for $130M. David holds a bachelor of science degree in electrical engineering from Northeastern University and attended MIT’s Sloan School of Management’s Executive Leadership program.
Managing Partner of Applied Control Solutions
Joseph Weiss is an industry expert on control systems and electronic security of control systems, with more than 40 years of experience in the energy industry. Mr. Weiss spent more than 14 years at the Electric Power Research Institute (EPRI) where he led a variety of control system programs. He has published over 80 papers and several book chapters on instrumentation, controls, and diagnostics including the book Protecting Industrial Control Systems from Electronic Threats. He established and chairs the annual Industrial Control System (ICS) Cyber Security Conference.
He is an ISA Fellow, Managing Director of ISA Fossil Plant Standards, ISA Nuclear Plant Standards, ISA Industrial Automation and Control System Security (ISA99), a Ponemon Institute Fellow, and an IEEE Senior Member. He has been identified as a Smart Grid Pioneer by Smart Grid Today. He has two patents on instrumentation and control systems, is a registered professional engineer in the State of California, a Certified Information Security Manager (CISM) and Certified in Risk and Information Systems Control (CRISC).
Joseph R. Bronson
Principal, The Bronson Group, LLC
Joseph R. (Joe) Bronson is currently Principal, TheBronsonGroup, LLC a business advisory group focused on operational and financial consulting. In addition, he is a Managing Director, Strategic Advisor to Cowen Group, Inc. (“Cowen”) investment banking firm.
From 2009 to March 2010, he was the CEO and President of Silicon Valley Technology Corporation (“SVTC”) an outside provider of product development foundry services to the semiconductor industry.
Prior to SVTC, he previously served as the President and Chief Operating Officer and Director of Sanmina-SCI, Corporation, a leading electronics contract manufacturer.
Prior to joining Sanmina-SCI, Joe served as Co-Chief Executive Officer and President of FormFactor, a leader in the manufacture of probe cards for the semiconductor test industry, from November 2004 to January 2007 and as a director since April 2002.
Prior to FormFactor, Joe spent 21 years at Applied Materials, Inc. He was also Executive Vice President of Applied Materials from December 2000 to October 2004, and the Chief Financial Officer since January 1998. Joe served as Senior Vice President from January 1998 to December 2000, and as Group Vice President from April 1994 to January 1998. Throughout his career at Applied Materials he held various positions in product division general management, global manufacturing and supply chain responsibility.
Joe currently serves on the boards of Jacobs Engineering Group, a leading engineering and construction enterprise listed on the NYSE, PDF Solutions, and a provider of wafer yield management services for the semiconductor industry, listed on NASDAQ. Maxim Integrated Products, Inc., a leading analog semiconductor company listed on NASDAQ, SDC Materials, LLC, a development stage enterprise in the field of nanotechnology materials products, and Ryan Herco Flow Solutions, a private company engaged in the distribution of water filtration components and solutions.
Joe is a Member of the Board of Trustees of Fairfield University, Fairfield, Connecticut and Bellarmine Preparatory School in San Jose, California; Joe was the recipient of the President’s Award at Bellarmine in 2014. He is also on the Board of Regents and Chair of the Advisory Board of the Leavey School of Business at Santa Clara University and the Board of Regents at Loyola Marymount University.
Joe is a certified public accountant and holds a Bachelor of Science degree in accounting from Fairfield University and a Master of Business Administration from the University of Connecticut. He was inducted into the University of Connecticut Business School Hall of Fame in May 2006. He has recently published Golf Chronicles (An amateur’s lifelong dedication to the game) in April 2016.